# Lumen Loyalty

## Loyalty as a Force for Good

Lumen Loyalty is B Corp!

Lumen Loyalty, leading specialist in creating sustainable and impactful loyalty campaigns for families with children, wondered: Can B Corp certification help to professionalise and highlight the impact of its work? Together, we explored this question. 

## Commitment to impact

Lumen Loyalty develops large-scale loyalty campaigns for supermarkets worldwide, merging the best of entertainment with education—what they call ‘edutainment’. Their mission? Helping retailers making impact by converting major societal topics into themes that touch families with children.   


Lumen’s loyalty campaigns are not only educational and entertaining, but also sustainable and impactful. It is their goal to find the most environmentally friendly solution for each item they create. 

## Raising the bar with B Corp

By pursuing B Corp certification, Lumen Loyalty aims to raise the bar in the loyalty sector and shows that it’s committed to creating positive impact. Our team supported them throughout the process, from B Corp baseline assessment to improvement plan and implementation, and B Corp verification. Lastly, we defined concrete Impact Business Models.  

## Close collaboration = key to success

Thanks to Lumen Loyalty’s proactive approach and close collaboration, our client achieved B Corp certification in less than a year (July 2024). This milestone not only set a new sustainability bar in the industry but also sparked a broader sustainability mindset within the company. Welcome to the B Corp community!  

Source: https://theterrace.nl/case/lumen-loyalty/