Journey towards more animal welfare

A win-win-win program to unite Dierenbescherming's stakeholder

We helped the Dierenbescherming (livestock) create an effective stakeholder approach to include animal welfare in the policy program.

The Dierenbescherming’s farm animals team aims to include animal welfare improvements in upcoming environmental, climate, and public health policies. In support of this, an effective stakeholder strategy is more than critical. Thus, we supported them with a structured approach towards an effective stakeholder strategy.

Guiding our client’s path towards more animal welfare

In 4 co-creation sessions, together we mapped their key stakeholders and their journeys. For each stakeholder, we formulated an engagement action plan and appropriate follow-up steps.

The sessions brought the Dierenbescherming (livestock) clarity on their most relevant stakeholders, as well as key opportunities and bottlenecks. Lastly, the concrete plan of action we created will act as guidance on their journey towards more animal welfare.

The overall goal was to create the right focus on animal welfare together with the right partners.

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