Dopper's fight against single-use plastic
With just a small push towards a clearly defined purpose
By offering an innovative product line of sustainable design bottles for drinking water, Dopper is battling against single-use plastic and aims to increase active awareness regarding the impact of disposable plastic worldwide. When Dopper entered the market, sales figures started growing at a fast pace. Because of the rapid international growth, the brand purpose was interpreted a little different in the many countries by the many new hires. The marketing branding team felt the need to reflect on the brand to realign everybody with one true, crystal-clear purpose.
Towards a single-minded brand purpose
The Terrace facilitated this brand purpose journey. We hosted a series of working sessions in which we defined the brand personality. This meant that we had to make a set of choices for the brand: what does the brand stand for and what does that mean for the business decisions? What was on and off the design strategy? We enabled Dopper to formulate again one single-minded brand purpose.
Finding the right focus
Brave brands such as Dopper already have a strong feeling for brand purpose; they just need a little push to find the right focus. By guiding Dopper through our Brand Purpose Model we provided the right setting to make the right choices. A starting point for successful communication, collaboration and innovation.
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