From making decisions about nature to making decisions with nature
Many decisions about our living environment have far-reaching consequences for nature. Yet nature is rarely given a meaningful place at the table from the outset. With The Green Chair, we make that missing place visible and invite people to include nature in policy and decision-making.
Making a complex idea accessible
Rechten van de Natuur is about recognising nature as a holder of rights in its own right, and about how those rights can be represented in policy and decision-making.
Our challenge was to translate this legal concept into a simple, inspiring message. One that residents, organisations and decision-makers can understand, that encourages them to look at decision-making differently and inspires them to take action themselves.
From an abstract concept to a visible symbol
We distilled the issue into one powerful image: an empty chair painted green. The Green Chair symbolises the place that nature often still lacks in policy and decision-making.
The chair therefore poses a simple question: if a decision affects nature, how do we ensure that nature is considered from the outset?
The Green Chair
In the hero film we developed, The Green Chair appears in places where decisions are made. It makes visible what is so often missing and introduces the campaign’s central message:
From making decisions about nature to making decisions with nature.
We were looking for a way to make Rechten van de Natuur understandable without oversimplifying it. The Green Chair does exactly that. It is a powerfully simple image that stays with you, while opening the door to the wider story of nature’s place in policy and decision-making.
Jasmijn Andringa
Chief Communication - Rechten van de Natuur
A symbol anyone can use
The strength of The Green Chair lies in its simplicity. From local authorities to businesses, and from teachers to residents: anyone can paint a chair green, put it in place and, in doing so, quite literally create space for a conversation about nature’s place in policy and decision-making.
Putting out a green chair is a simple first step. It invites people to explore what is needed to give that place real meaning: how can we ensure that the interests and rights of nature are structurally represented and taken into account?
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