Communicating FOR positive change
Translating ASICS vision into engaging and inspiring communication
ASICS aims to inspire more people to move their bodies and minds to create a stronger world. Having supported them in assessing their material sustainability topic back in 2019, the challenge ahead was clear: How could we translate this refined strategy into inspiring sustainability reports? And how could we engage stakeholders with the rich content of these reports?
Navigating ASICS sustainability reporting
Our collaboration began in 2019, with the support of ASICS’ materiality assessment. This became the cornerstone for prioritizing key topics in their 2019 Sustainability Report. As the years rolled by, our collaboration continued. In 2020 and 2021, we continued to support ASICS in preparing their sustainability reports. In 2022, 2023 and 2o24, our role grew to craft compelling communication materials, such as eye-catching infographics and website pages, beyond the sustainability report. These additions helped to bring ASICS sustainability strategy and reports to life.
Continuous collaboration for impact
For several years, our support role for ASICS has ranged from the creative direction of reporting to planning, copywriting, design, and consultation with key stakeholders.
Our shared mission: Convert our ASICS social and environmental achievements into truly inspiring and transparent communication, making this information accessible to a broader audience.
Hand in hand with ASICS, we believe that sustainability communication possesses the power to be a catalyst for positive change.
Read more about how we supported ASICS with their sustainability strategy here.
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