B Lab Benelux works towards an economy in which businesses take responsibility for their impact on people and the planet. Communication plays an important role in driving that mission forward. By sharing insights, developments and practical knowledge, B Lab inspires businesses to take action and raise their ambitions.

It also helps companies communicate their B Corp certification and lead by example. Through clear, engaging communications, B Lab raises awareness, shares best practices and encourages businesses to keep pushing for higher standards of responsible business.

Our role covered content creation, communications planning, internal coordination and strategic communications support.

From managing the content calendar to supporting campaigns and implementing updated brand guidelines, we worked across a wide range of activities. Here’s a closer look at some of the projects we contributed to.

1. Keeping day-to-day communications on track

A key part of our role was supporting B Lab Benelux’s day-to-day communications. We managed the communications calendar and created, coordinated and published content across various channels, including LinkedIn, the website and monthly newsletters.

We also worked closely with colleagues across the organisation on a variety of communications challenges. Whether it was finding the right angle for a story, refining key messages or turning ideas into engaging content, we helped bring their plans to life.

By combining hands-on content creation with ongoing coordination, we helped keep B Lab Benelux’s communications consistent, relevant and up to date.

2. Supporting communications around the new B Corp standards

The introduction of the new B Corp standards also brought changes to how certified companies can communicate about their certification.

We supported B Corps in translating these updated requirements into clear, effective communications. This included advising on how to talk about their certification, choosing appropriate wording and applying the new guidelines across their communications materials.

Our aim was to help businesses continue to communicate their B Corp certification with confidence, while staying aligned with the latest requirements.

3. Bringing the new B Lab brand book to life

When we joined B Lab Benelux, the new brand book was already in place. What the team needed was additional capacity to put the updated brand guidelines into practice and maintain consistency across communications.

We helped implement the new visual and verbal identity in B Lab Benelux’s day-to-day communications. We also supported B Corps in applying the relevant guidelines when communicating about their certification.

This helped bring the refreshed brand identity to life in a consistent and recognisable way, both within B Lab Benelux and across the wider B Corp community.

4. Strategic communications support for ‘Ieder B’tje Helpt’

We also contributed to the communications strategy for Albert Heijn’s Ieder B’tje Helpt campaign, helping to bring B Lab’s knowledge and expertise into the project.

Drawing on our communications experience, strategic perspective and hands-on approach, we helped ensure that the messaging aligned with the campaign’s wider objectives.